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Top Reasons Why SEO is Critical for Your Business's Success

  • Jan 18, 2020

In modern times, it is hard for your business to thrive in a highly competitive market without SEO. There has been a notion that SEO is dead, but this is absolutely not true. For any business to attain its set goal, there is a high need to apply best SEO practices in their marketing strategies. With the many SEO companies and experts, there is no need to worry because they can implement the strategy on your behalf. Search engine optimization helps make your website user-friendly, more visible and easy to search. However, it also offers more value beyond what you think. The following are the major reasons your business regardless of its size or niche, require SEO for its success.


1. Organic search is the major key in improving website traffic

The performance of your website is mostly dependent on the amount of traffic received. Organic search is the primary factor that enhances the high performance of any business site. It enables high conversion and engagement rates. As you know, Google is the most popular search engine. This is not to mean that other search engines such as Yandex, Bing, and Yahoo do not affect your brand visibility. However, with Google having a larger share of the entire search market, it is good to follow its guidelines, but you should consider others too.

Another essential thing to bear in mind is that Google is also the most visited site worldwide. Besides, it also provides most emails with approximately one billion users. Studies show that most internet users worldwide visit Google once every day to access information. Therefore, with this popularity and trust, it can work well for your business success. A high-quality website and SEO allows your business to reach great heights.


2. Good SEO enhances the user experience

Every website owner strives to enjoy high-level visibility and top organic rankings. Not many people understand the role optimal user experience plays in realizing these goals. Google has the ability to interpret both satisfactory and unsatisfactory user experience. Having a website with a positive user experience is critical to your brand success. When users visit your website, they come knowing what they want. In case they do not find it, your website gets unfavorable user experience, leading to poor performance.

In most cases, when this happens, they will opt out and visit your competitors' websites. If they find what they want there, it means you lose business. SEO helps your brand to provide users with the information they need within the shortest time possible. They should get all the information they require fast and easily. High-quality SEO will always help your website to have a positive and unique user experience.


3. Take your business on page 1 of search results

It is a fact that if your brand is not ranked on page 1 of major search results, you are not taking advantage of organic search. Note that if your website attains the first three rankings on Google or other search engines, you enjoy almost 45 percent of click-through. However, if it gets ranked below or on page 2, your website may not get clicks at all making it irrelevant. If your brand is not on the first page, the right SEO tactics can get you there. To bring more conversion and user engagement, make sure that your website is relevant to ensure that users get what they are looking for when they click it.


4. Local SEO improves traffic, engagement and conversion rates

Nowadays, most people access the internet using mobile devices. Therefore, mobile traffic is critical to your online brand success. Regardless of the size of your business, local search is paramount. Local SEO helps optimize your brand digital properties for certain vicinity. This makes it easy for internet users to find your website easily and fast. With this kind of a positive experience, chances of converting them into your customers are high.

Local SEO usually pays attention to a specific local area such as a city, town, region or state. It does this to establish a viable way to showcase a brand at the local level. SEO professionals help your brand achieve this by optimizing your website and its entire content. They include local backlinks, citations and local listing that are pertinent to the location and niche that your brand belongs to. To bring more engagement at the local level, SEO experts usually optimize your business knowledge graph panel, social media profiles and Google my business listing as the starting point. Depending on your niche, a strong emphasis on the review users give is also taken into consideration.

5. SEO brings more credibility and trust in a brand

The major objective of a reputable SEO professional is to create a user-friendly and clean website. They design websites that are easy to be found during a search. To get an authoritative site, there are certain critical elements integrated. They include:

  • highly optimized on-page content and features
  • positive user behavior
  • high-quality backlinks
  • machine learning signal

With this authority, the trust and credibility of your brand are enhanced. However, note that this authority may take time to be realized, so patience, high-level commitment, and efforts are needed. Besides, to gain trust and credibility among customers, your business should also provide quality and valuable products or services.


6. SEO has positive effects on the buying cycle

Before customers make a purchasing decision, they perform thorough research. This is one of the benefits that the internet provides to buyers because there is a lot of information provided. Buyers take advantage of the vast information to compare brands, products, services and other factors that allow them to make a well-informed buying decision. You can attain a competitive edge by applying the right SEO techniques to relay information for good offers, deals, new products or services and the benefits offered by what your business provides in the market.


When these SEO techniques are done in the right way, they have a positive influence on the buying cycle. Your brand should be highly visible where needed to bring the intended connection with the customers. Local SEO helps bring in this high visibility and allows your prospects to find answers for what they are looking for and the business offering the right solutions.


7. Vast Knowledge in SEO enables you to understand the web environment

The web environment is very dynamic, meaning it is changing each day. Therefore, it can be a daunting task to move with these rapid changes, but with vast knowledge in SEO, you can be at the top with the dynamism that comes. Knowledge of the web environment is critical to ensuring that your business remains competitive regardless of the level and type of changes that occur. Such knowledge includes techniques applied by your competitors and other similar businesses. The knowledge is relevant for your brand because you will understand how to beat the competition and improvements to make it remain competitive.


8. SEO is affordable

Compared to other business marketing strategies and the benefits SEO offers, it is one of the most affordable ways to take your business to the next levels. However, this doesn't mean that it does not require a good budget. You need to set a good fraction of your business marketing budget towards it. Its benefits are attained in the long run in terms of top rankings, brand visibility, high customer conversion, and retention rates. In essence, you should not view SEO as a business cost; it is more of an investment because it brings massive returns when done right. It is an investment that brings in good returns for many years. All you need is to work with an professional SEO company dedicated and giving it right attention consistently to achieve the results for your business.


9. SEO tactics are always up to date

Having the best SEO techniques applied to your website is a great thing because they are continuously updated. Note that the search world is changing day by day, so your site also requires constant evaluation. SEO experts help monitor your website to ensure that it is evolving with the changes in the search world. It is with constant re-evaluation and a change that helps it attain a competitive edge over others in your industry and attain top ranking on the first page of major search results. Regular monitoring and being proactive for major algorithm changes help your brand remain at the top of the competition too. It is essential to know that Google makes several algorithm changes annually. If your brand is left behind, it may be hard for you to regain the top spot again, therefore making your business irrelevant. With the right SEO Company, your website is always updated, making your brand competitive in your industry.


10. A great business's lasting strategy

SEO is a long term strategy; you shouldn't expect results overnight. It can take long time even six months a year to start realizing the desirable results. However, these results are long-lasting, making your business more profitable and remain at the top for several years. The most important aspect is to ensure that you follow the changes as the market evolves every day. SEO experts are always monitoring these changes, so your website and brand are always updated as the changes occur. The other important thing is to make sure that more effort, time and a good budget is dedicated to your SEO marketing strategy. By doing this, your website will remain at the top and the most favorite in your industry.


11. Enjoy new and better business opportunities

Good SEO will help your business discover new and better business opportunities. It helps your business not only get these opportunities but leverage them well and be at the top. It involves marketing your brand with great passion and understanding what it takes to bring it to the top of the competition. SEO also helps bring more understanding of your business to your target audience. With a better understanding of your brand among the target market, you gain more opportunities to help you succeed. The great thing is that SEO helps bring this awareness in a way that is friendly and easier for your targets and existing customers to understand.


12. Easy to Quantify

You may not get a return on investment calculated in some dashboard, but  you can easily calculate that SEO compared to that of paid search, with the right analytics and tracking you can measure the results.

The major challenge comes because, in SEO, it is a challenge to try to know the correlation between all the efforts and actions applied in the process. Besides, it is good to understand how specific actions are required to influence your brand growth and performance. Good SEO practices aim to make such improvements; therefore, it is easier to understand the correlation between all the actions undertaken throughout the entire process.

Another important thing you should understand about your business's growth (revenue growth) over the time. So, you should exactly know where you were, where you are, and where you are heading when it comes to digital performance.


Summary

With all the above reasons, it is worth investing in SEO as part of your business marketing. By applying the best SEO techniques, you realize long term benefits that will make your brand enjoy a competitive advantage over others in your industry. Search engine optimization is essential to enhance your business web presence and increase your visibility. Look it as an investment that brings high returns in the long run and implement it well. To get better and desired results, work with an experienced and reputable SEO company with excellent skills on the best strategies to apply depending on your specific business needs and competition in your industry.