SEO Case Study

AIMS Dentistry

Overview

AIMS Dentistry in Mississauga is the leading dentistry in Mississauga, offering a gamut of dental services, emergency dental services, and cosmetic dental services.

The challenge

As Arete software started the search engine optimization, we had the following challenges on hand.

  • No/low visibility for all money keywords
  • Very-low traffic
  • No leads or phone calls
  • Almost invisible to target customer base in Google.ca
  • No/low visibility for all money keywords
  • Very-low traffic
  • No leads or phone calls
  • Almost invisible to target customer base in Google.ca

What We Did

  • In-depth keyword analysis and identifying all money keywords
  • A thorough on-page optimization, including metadata and content re-writing
  • A moderate website redesign to improve the user experience (UX) and adding call-to-action (CTA) elements throughout the website
  • Extensive off-page campaign to create high-quality backlinks
  • Claiming local business listings and optimizing local business profiles

Results

10-15

web leads/phone appointment requests

220%

Traffic growth of over

150%

growth in lead generation

Conclusion

As we worked on the SEO campaign, we achieved the following results within six months and constantly generating consistent results as below:

  • Top- 10 and Top-5 position for all the high-traffic keywords
  • A steady flow of 10-15 web leads/phone appointment requests
  • Dominance in all local keywords and Google map listings
  • Traffic growth of over 220%
  • 150% growth in lead generation
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