We just launched a new Shopify web design project for a leading fashion brand from New York- KAIMIN Fashion.
What a project!
KAIMIN is a high-tech Women’s fashion label based in New York City. Having worked with iconic artists Bjork, Lady Gaga, Nicki Minaj, Katty Perry, the brand draws inspiration from New York’s street culture and creates futuristic designs that are delicate and feminine.
KAIMIN approached Arete Software to create a brand-new Shopify store with a unique, custom design focused on a mixture of unique design themes and ease of use. Moreover, they needed special, non-eCommerce sections to showcase the depth of the work captured in numerous pictures and videos showing the depth of their work—every page on the website needed to be bespoke.
The team at Arete Software quickly started with the research to plan for the different elements based on the base design guidance provided. Then, we took each section and page one at a time and finalized the strategy from the design and functional aspects.
Look at beautiful custom design elements that we created to create that beautiful custom Shopify Website design for KAIMIN New York.
As KAMIN offers premium, high-value products, we created a clean shop section with minimal elements to focus on products only. However, to add a subtle touch, we added an alternate mouse-over effect that brings another image of the product where the user can see a model wearing the product.
And, we continued with the clean design approach for the product detail page too. Just the information you need to decide/purchase the product without any flab.
Collection pages – Being a creative fashion brand, KAMIN needed Collection pages to showcase their previous collections by uploading lots of images and videos. We create the framework where the KAIMIN team can upload as many pictures and videos as required to showcase their work.
Being a premium brand, the products at KAIMIN are expensive. So, they wanted to make it flexible for the customers to purchase their products without straining their budgets. So, we integrated a variety of payment options to achieve that. We integrated the KAIMIN website with:
In most cases, you will find press pages with information about the brand’s press coverage, along with links to press mentions. But, when you are a creative brand and have worked with iconic brands like Bjork, Lady Gaga, Nicki Minaj, and Katty Perry, you would naturally like to let your customers see the premium feel. And that was the exact idea that KAIMIN had. So, with those background thoughts, we created visual press pages with lots of images and infinite scroll so that the user is immersed in beautiful work done by KAIMIN.
Great websites take time. With tireless work, great team efforts, and multiple review meetings over several weeks, the KAIMIN New York website is launched. We hope you like it as much as we do.
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